For years, whenever a new player joined the Montreal Canadiens, you could predict the quotes before he ever uttered them. "Great history," he'd say. "Original Six," he'd enthuse. "Legendary players," "passionate fans," "beautiful city," he'd repeat.
To be fair to those newcomers, though, there wasn't a whole lot else they could say.
With a couple of season's exceptions, the Habs have generally been a mediocre-to-bad team since their last Stanley Cup win in 1993. The winters are long and cold. Media attention is rabid, especially when things aren't going well. Quebec has the highest tax burden in Canada and some players who've never lived in the province are scared of French (and those who actually speak French are scared of the press.) All these factors have played into the reluctance of players to willingly come to Montreal.
Management tried for a long time to paper over the factors influencing player's choices rather than giving them a real reason to sign with the Canadiens. The torch, number retirements and special celebration nights, instead of adding to the team's rich history, allowed the franchise to wallow in the past. Not many high-end free agents or desirable trade targets were willing to sign or waive no-movement clauses to go there just for a history lesson.
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The great American tennis player Arthur Ashe once said, "Success is a journey, not a destination. The doing is often more important than the outcome." Those are wise words from a legend who knew of what he spoke.
The Canadiens have yet to win a Stanley Cup in their current incarnation, but the doing...so far...has been exceptionally fun to watch. More importantly, as players around the league follow this young team's journey, they want to be a part of it. And for the first time in decades, they're willing to take a pay cut to do it.
This is where today's two biggest Habs-related stories intersect.
Chris Kreider is now a Montreal Canadien (much to the chagrin of fans who can't let go a certain play that happened 12 years ago). After Anaheim cut him loose for cap reasons, Kreider had a lot of options. Even if he is 35 years old he can help the team and he not only chose the Habs, but he accepted less money than other teams offered.
This is almost unheard-of in Montreal. The Canadiens actually attracted a valuable free agent who will help the team and who had other options. Ten years ago, Marc Bergevin was telling fans how difficult it is to make trades and entice free agents into signing. That was then. This is now.
It undoubtedly helped that Jeff Gorton was Kreider's GM in New York, and it definitely added weight to the Habs' side of the scale to have Kreider's old linemate, Martin St.Louis, coaching the team.
"I don't think that I can say that I've learned more from any one individual than the time that I spent playing with him on his line," Kreider said of St.Louis. "That's a massive draw. For me, having been lucky enough to play with him toward the end of his career, even back then he was almost like a player-coach. The intensity, the tenacity, just the things he brought to the rink every day. He's super wise, incredibly smart and you knew he'd be a great coach. So he's definitely a big draw."
The respect is mutual.
"The first thing that comes to mind with Chris, obviously, is his speed, his compete level, and when you have that kind of speed, you can bring physicality," the coach explained. "To me it’s simple: you look at our club; what do we need? Well, we need probably a little more experience: check; a little more sandpaper: he checks that box; net-front guy: checks that box. All these boxes wouldn’t matter unless he was a quality human being, right, and to me, it starts with that."
That's the kind of endorsement no amount of torch waving can match.
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And Kreider isn't alone. Ask any player in the Habs room what they think of their coach and the accolades come gushing out like Old Faithful. Even today, captain Nick Suzuki reaffirmed St.Louis is his favourite coach ever.
That hard work and charisma on the coach's part has landed him a three-year extension after his current contract ends this season. Happy mensch, happy bench.
The draw of St.Louis, added to the undeniable team spirit and rapid improvement is making the Canadiens an attractive option for players who want to win...for the first time in decades. That's the bottom line for most guys. Money is a necessity, but the current young Canadiens...and now Kreider...are proving players value a real chance at a Stanley Cup more than they do collecting the biggest salary possible. (Unless you're Taylor Hall, of course.)
The winters are still hard, the taxes are still high and the fans still want to know what type of dental floss players use, but there's a new factor contributing to the choices potential new additions are making. It starts with St.Louis and the positive, winning energy he and his players are generating.
Now, when a new guy comes to Montreal, he's not going to talk about past glories. He's going to talk about success and playing for a great young team today and in the future. The Habs can still trot out the torch, but the truth is they don't need it anymore.








